MEF Shapes the ongoing development of the industry through its regulation and policy & initiatives activity. We work globally with key stakeholders at a local level to advance a robust and equitable business environment that protects members’ revenues and facilitates growth.
MEF Connects the industry creating strategic business development and networking opportunities at both industry and dedicated MEF events worldwide. Regional activities such as Summits and Workshops are another way to get involved as is leveraging participation in Boards and Committees.
MEF Monetizes in partnership with its members through analytics and initiative activity that help members navigate the complexities of mobile by exploring new business models, addressing barriers to growth and driving new opportunities for mobile content and commerce.
Monday, 24 June 2013
Thursday, 17 January 2013
HA1 Task 6 Franchised and Serialised IP
Franchised IP
Harry Potter is a series of seven fantasy novels written by the British author J. K. Rowling. The books chronicle the adventures of a wizard, Harry Potter, and his friends Ronald Weasley and Hermione Granger, all of whom are students at Hogwarts School of Witchcraft and Wizardry. In 1998, Rowling sold the film rights of the first four Harry Potter books to Warner Bro. There are eleven Harry Potter video games, eight of which correspond with the films and books, and three other spin-offs. The film/book based games are produced by Electronic Arts, as was the Harry Potter: Quidditch World Cup game, with the game version of the first entry in the series, Philosopher's Stone, being released in November 2001. The video games are released to coincide with the films, containing scenery and details from the films as well as the tone and spirit of the books.
Serialized IP
Max Payne is a third-person shooter video game developed by Finnish developers Remedy Entertainment and published by Gathering of Developers in July 2001 for Microsoft Windows. Ports created later in the year for the PlayStation 2, Xbox and the Game Boy Advance were published by Rockstar Games. A Macintosh port was published in July 2002 by MacSoft in North America and by Feral Interactive in the rest of the world. Then later on the game franchise was developed into a film .The film is loosely based on the video game of the same name developed by Remedy Entertainment in 2001.
Friday, 28 September 2012
HA1 Task 7 - Contractual, Legal, Ethical and Professional Issues
Employment
The purpose of this contract is to set forth the terms of your employment - what the company expects you to do for the company, and what the company will do for you in return. Employment contracts at game companies are pretty much like employment contracts at any other sort of company. The game industry employment contract is likely to include clauses about benefits, confidentiality, about inventions, and about not competing with the company during or shortly after the term of employment.
License Agreements
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IP
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Professional bodies
UKIE - UKIE is the only trade body for the UK’s wider interactive entertainment industry. We exist to champion the interests, needs and positive image of the videogames and interactive entertainment industry who's companies make up our membership.
We’re here to help ensure that our members from the videogames and wider interactive entertainment industry have the right economic, political and social environment needed for this expanding industry to thrive.
We provide a range of services to meet the shared needs of our members and to further the interests of the interactive entertainment industry as a whole:
We build strong working relationships with parliamentarians and policymakers to ensure industry needs are met through appropriate Government support.
Our dedicated intellectual Property Crime Unit seeks to minimise the damage caused by intellectual property theft and catch those responsible for this criminal activity.
We act as a public information resource, to help consumers and the media better understand gaming.
We provide advice to budding IP creators and sellers on how best to pursue careers in the industry.
We work with our European partners, ISFE to ensure our members are aware of key EU developments and to promote the priorities and interests of the industry in Europe.
You can read more about UKIE, our areas of work, and the benefits to becoming a member under out Mission Statement and Our Policies.
IGDA:
The International Game Developers Association is the largest non-profit membership organization serving individuals that create video games. There mission is to To advance the careers and enhance the lives of game developers by connecting members with their peers, promoting professional development, and advocating on issues that affect the developer community
Women in games:
Women in Games International (WIGI), made up of both female and male professionals, works to promote the inclusion and advancement of women in the global games industry. WIGI promotes diversity in video game development, publishing, media, education and workplaces, based on a fundamental belief that increased equality and camaraderie among genders can make global impacts for superior products, more consumer enjoyment and a stronger gaming industry.
Women In Games International stands as strong advocates for issues crucial to the success of women and men in the games industry, including a better work/life balance, healthy working conditions, increased opportunities for success and resources for career support.
Bafta:
The British Academy of Film and Television Arts (BAFTA) supports, promotes and develops the art forms of the moving image - film, television and video games - by identifying and rewarding excellence, inspiring practitioners and benefiting the public.As the leading charity in the UK supporting the art forms of the moving image, BAFTA ensures that the very best creative work can be accessed and appreciated by the public.
MEF:
MEF: http://www.mefmobile.org/about-mef
BAFTA: http://www.bafta.org/about/
Woman in Games: http://www.womeningamesinternational.org/
IGDA: http://www.igda.org/about
UKIE: http://www.ukie.info/about
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The Ethics in games
Violence:
the ethics in video games such as violence is in many games such as call of duty and GTA 4 and may lead people to think or act in a more violent manner because of the things like killing and shooting that you see in such games. Man hunt was banned because of its violence because there was to much and may of been a reason to make a person more violent and try to do something similar like this in real life.
Rating-PEGI:
the rating system in a video game is to give parents a guideline in how to choose a game more carefully for there children. this does not mean that a child or children cant obtain a game over there age rating so it is something more of a guidline rather than a law that has been set in stone.The pan-european game information(PEGI) age rating system was something that had been created in 2003 for to help parents choose a child's game that suite there actual age this spread far across eaurope and took over many age rating systems used before 2003.Company's such as Microsoft, Sony and Nintendo support the PEGI age system and so do other games manufacturing companys.Eduacation:
Games are both help full and useful when it comes to helping with the eduacation system and it helps people to improve there litracy skills by the use of typing all the time, it can also help with social skills like talking to other people around the world and learning a bit of there culture. this doesnt mean thatit is all possitive it can have negative effects aswell such as like i you learn to play a piano and the difficulty's that it intales that does help your brain skills but something like a playstation or an xbox cannot help your brain develop in that kind of way also xbox or playstation doesnt set you up for later life by getting you a GCSE or A-level they just have the purpose of entertainment and that is the extent of it.Stereotyping:
In games as you can see a game like call of duty of grand theft auto is very and all men based like all the characters you play as are male soilder or gangsters. women in games are being used as much as the male side to gaming so many women and or men may think that this is stereotyping against women.Addiction:
Addiction is a key factor in gaming because it aims to give you the perfect world and life by giving you guns to kill others with and making you a master criminal a life that we cannot have so easily making people addicted to playing games as maybe most of the time it is better then there own lives. games like Fifa 13 gives you the life of a star footballer and would become quite addicting or a game like skyrim where you can live the life of a warrior in a fantasy world which is amazing and would also drawn you to becoming addictive to these types of games.Friday, 21 September 2012
HA1 - Task 5 - Budgets
Variable Costs
As a general rule, your variable costs can always be expressed as a percentage of your sales. For instance, if the cost of buns, meat, etc. for a hamburger that sells for £1 is 60p or 60%, then you can assume that if you sell ten hamburgers or £10 in sales that your variable costs will be 60% of that or £6.
Sales - Variable Costs = Gross Profit
£1 – 60p = 40p
Gross Profit ÷ Sales = Gross Profit Percentage
40p ÷ 100p = 40%
Fixed Costs
Fixed costs are those which you will incur whether you have any sales or not. These would include such items as rent, utilities, certain labour, insurance, etc.
Unlike variable costs, fixed costs do not increase or decrease with changes in sales. Therefore, the greater your sales, the less of an effect your fixed costs will have on your net profits.
Gross Profit - Fixed Costs = Net Profit
Fixed costs are only valid within a certain range of sales or activity. If sales exceed that range, fixed costs will jump to a new level. For example, you may be able to produce 100 hamburgers per hour with one employee; however, to produce more than that you would have to hire more help.
Break Even Point
The break-even point is, as the name implies, the level of sales where you neither make money nor lose money.
It is the level of sales where the gross profit is the same as the fixed costs. Using our hamburger example, we will assume fixed costs are £400, we have £1,000 in sales and our gross profit percentage is still 40%.
Since we sell hamburgers for a £1 each, we must sell 1000 hamburgers to break even.
The break-even point is important for two reasons: one, it lets us know what volume we must sell to keep from losing money. And two, with a little modification, it will also tell us how much we must sell to produce a given amount of net profit.
Monitoring
Once you have set up the budget, compare it to the actual figures every month, to look for differences and establish why they are there.
Adjust expenditure or sales efforts as you go along, to bring the next group of numbers in line with the budget.
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